the most six most used words. >> americans. americans. >> people must work. >> joe deaux. thestreet.com for n.b.r. >> susie: there's a lesson to learn from the struggles of smartphone maker blackberry. it's important to remember that sometimes you have to take a big risk in order to reap the rewards. sports analyst rick horrow explains in this week's "beyond the scoreboard." >> in the next few weeks, blackberry will begin selling its highly anticipated q-10 and z-10 smartphones with the hopes of regaining market share. and unlike other companies in the cell phone space-- like service providers at&t and verizon, and device maker samsung-- blackberry has never been an aggressive spender on sports advertising or sponsorship within the u.s. it's been on the edge with instead of directly in the game. the company's highest-profile north american deal is as an official partner of the n.h.l. however, as executives try salvaging a stock down 75% over two years, blackberry finally may be suiting up. the company spent nearly $4 million to